I’ve been doing some of these chats realtime because my only answers were Tweet-sized anyway. Figured I’d compile them here for reference, and for ease of reading.
Q1: Do you stick to webcomic communities and services that cater to webcomics for promotion? How is your strategy working out?
Yeah, mostly. I have a constant 1-cent-or-less Project Wonderful campaign, and do intermittent more-expensive one using the best-performing ads. It’s a steady referral source.
A Project Wonderful screenshot — steady exposure, for about $0.83 per week. (The costs are all covered by my own site running ads like this.)
The trick IME is trying lots of different ads, introducing new ones every so often, and then looking at metrics to see which get the higher click rates.
And I make sure both BICP and Leif & Thorn are on resources like the LGBT Webcomics Link List.
Q2: What are some other options outside of webcomic communities for sharing your work?
Think about your genre & build on that. Mine are LGBT-centric, so I’m writing some posts for @LGBTQReads, to put a variety of recs in front of an audience that likes LGBT+ stuff but might not have thought about webcomics before.
(Here’s their Webcomics tag! One reclist is already posted, and there are more in the queue.)
Q3: What things make you nervous about sharing your comics outside of webcomic communities?
#WebComicChat A3: Nothing. I am confident that my work stands on its own. If it doesn't I'll learn where I have to expand and get better. It's a win/win^^
— Ezekiel Rage – No need for ultralong names at all. (@RealEzekielRage) December 17, 2017
Yeah, this. It’s not like webcomic communities are magically nicer or better than the rest of the internet. Or like my strips are somehow inaccessible to a reader who’s never read webcomics before.
3) Surprisingly I don't get too nervous about sharing my comic, although looking back at earlier ones I'm now thinking maybe I should have been! #webcomicchat
— Colin Wmd 🖌️🗯️🎬 (@colinwmd) December 17, 2017
This is peak #relatable for all of us, I think.
Q4: What kinds of results have you had when talking to people about your comics outside of the webcomic communities? / Q5: What are resources that you have used outside of the webcomic niche to promote your webcomic?
Really just the stuff mentioned above. And when people IRL see me drawing, I tell them what it’s about, maybe give them the URL of the strip I’m working on.
Invariably, without fail, they say something like “oh, you’re so good, I can’t believe you’re not doing it full-time and making tons of money!”
…yeah, this is how you can tell someone isn’t familiar with webcomics.